Apple’s new ad agency to hire 1000 employees
Apple Inc. is an American multinational corporation that designs, develops and sells consumer electronics. The world knows about Apple famous products like IPhone, IPad and App store. Apple was completely depends on private advertising agencies like TBWA/Media Arts Lab for long time. But now Apple is unhappy with its long-term contract and finally decides to start an internal agency to handle its advertising works. For this innovative idea, the top management of Apple is going to hire top talented people from the advertising media and focusing more on digital world.
Apple had reportedly considered dropping TBWA several times, but these two long term partners have continued to work together even as Apple has looked to other internal and external groups for new innovative sparks. Apple had many concerns over the quality of some recent ads, now it’s understandable that Apple has been looking for a change and finding various strategies for raising its advertising skills to rule this ad world.
This new step towards taking marketing and advertising in its own control has reportedly come as fall out of various arch rivals Samsung and Google having gained more reputation with better quality and with more impact and innovation ads. Now it is eager to see how things play out over the long-term that remains to be seen.
Apple’s new ad agency to hire 1000 employees Reviewed by Praveen P on Thursday, July 03, 2014 Rating: