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YouTube launches A Paid Service Called Music Key

YouTube is a video-sharing website headquartered in San Bruno, California. The service was created by three former PayPal employees in February 2005 and has been owned by Google since late 2006. The site allows users to upload, view, and share videos, and it makes use of Adobe Flash Video and HTML5 technology to display a wide variety of user-generated and corporate media video. YouTube also provides vast number of videos based on users search.
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For nearly a decade, YouTube has provided free music, making just about every song imaginable which is available with just one click. But soon the site will start charging for additional bites for all its one billion monthly users make it the world’s most popular music platform.
 
On 12th November, YouTube unveiled new Music Key paid service, a long-awaited upgrade of its music offerings that will include higher-quality audio for most songs and give users the option of paying $8 a month for extra features, the main important among them is removing YouTube’s ubiquitous ads.
 
With its new Music Key service, YouTube hopes to retake its reputation in the music industry as a phenomenal free site to promote all different types of songs, but one that pays a pittance in royalties. “We want to give YouTube users more number of ways to enjoy music, but also give artists more ways to connect with fans and earn more revenues,” said Christophe Muller, its music partnerships director.
 
YouTube Music Key will be available to users in the United States, Britain and a handful of other European countries. Following Google’s preferred pattern of introducing new products through “beta” testing, it will first be available by invitation only, and is expected to be offered to all users by next year. The invitees will get free subscription for first six months and then cost $8 a month; the cost to the public starting next year will be $10.
 
 “The music industry has spent a lot of time chastising users for whatever services they are utilizing,” he said. “YouTube has allowed a lot of people to discover music, and if that is where people will feel good about listening, then it’s the music industry’s job to figure out how to make that work.”
YouTube launches A Paid Service Called Music Key Reviewed by Praveen P on Saturday, November 15, 2014 Rating: 5

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